I’m Toby. I help you source products from China and build a business you can grow with confidence.
You’ll be speaking directly with me — not a sourcing agency or middleman.
I’ve lived and worked in China for over 20 years, speak fluent Chinese, and help run successful e-commerce businesses. I understand both Chinese and Western business culture, and my goal is to help you avoid expensive mistakes, make better sourcing decisions, and build a business you can grow with confidence.
What You’ll Walk Away With After Speaking With Me
A one-to-one Reality Check call to help you avoid costly mistakes, wasted time, and stress when sourcing products from China. Speak to someone who’s actually lived it.
Personalised 30-day action plan
Tailored product idea shortlist
Platform recommendation
Risk audit
Two vetted factory contacts
Copy-and-paste outreach template
Delivered within 72 hours

Who This Is For
This call is for you if you want to start or improve a product-based business using China. Whether you’re starting from zero, already selling online, or helping an existing business source better products, I’ll help you get clarity, direction, and a practical next step.
Why Work With Me?
I’m not a sourcing agency or middleman. I’ve lived and worked in China for over 20 years, speak fluent Chinese, and understand both Chinese and Western business culture. My goal is to help you make better sourcing decisions and build with confidence.
Over 20 years living and working in China
Fluent Chinese
Experience helping run successful e-commerce businesses
Understanding both Chinese and Western business culture
Honest, practical advice based on real experience
When you book a consultation, you’re speaking directly with me — not a sales team or generic sourcing agency. I’ll help you understand what makes sense for your product, budget, and market, so you can avoid expensive mistakes and build with more confidence.
When you book a consultation, you’re speaking directly with me — not a sales team or generic sourcing agency. I’ll help you understand what makes sense for your product, budget, and market, so you can avoid expensive mistakes and build with more confidence.
Book Your Sourcing Call Now
Direct advice from Toby
Over 20 years in China
Fluent Chinese
You’re speaking directly with someone who lives in China, understands the language, and understands both Chinese and Western business culture.