I’m Toby. I help you source products from China and build a business you can grow with confidence.

You’ll be speaking directly with me — not a sourcing agency or middleman.

I’ve lived and worked in China for over 20 years, speak fluent Chinese, and help run successful e-commerce businesses. I understand both Chinese and Western business culture, and my goal is to help you avoid expensive mistakes, make better sourcing decisions, and build a business you can grow with confidence.

What You’ll Walk Away With After Speaking With Me

A one-to-one Reality Check call to help you avoid costly mistakes, wasted time, and stress when sourcing products from China. Speak to someone who’s actually lived it.

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Personalised 30-day action plan

Tailored product idea shortlist

Platform recommendation

Risk audit

Two vetted factory contacts

Copy-and-paste outreach template

Delivered within 72 hours

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Who This Is For

This call is for you if you want to start or improve a product-based business using China. Whether you’re starting from zero, already selling online, or helping an existing business source better products, I’ll help you get clarity, direction, and a practical next step.

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Why Work With Me?

I’m not a sourcing agency or middleman. I’ve lived and worked in China for over 20 years, speak fluent Chinese, and understand both Chinese and Western business culture. My goal is to help you make better sourcing decisions and build with confidence.

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Over 20 years living and working in China

Fluent Chinese

Experience helping run successful e-commerce businesses

Understanding both Chinese and Western business culture

Honest, practical advice based on real experience

When you book a consultation, you’re speaking directly with me — not a sales team or generic sourcing agency. I’ll help you understand what makes sense for your product, budget, and market, so you can avoid expensive mistakes and build with more confidence.

When you book a consultation, you’re speaking directly with me — not a sales team or generic sourcing agency. I’ll help you understand what makes sense for your product, budget, and market, so you can avoid expensive mistakes and build with more confidence.

Book Your Sourcing Call Now

Direct advice from Toby

Over 20 years in China

Fluent Chinese

You’re speaking directly with someone who lives in China, understands the language, and understands both Chinese and Western business culture.