Last updated: April 2026

China Unpacked (“we”, “us”, or “our”) provides consultancy and advisory services to businesses interested in sourcing from or operating in China. This Privacy Policy explains how we collect, use, and protect your information when you visit our website and when you contact us.

1. Data we collect
We may collect and process the following information:

Contact details: name, email address, company name, and any information you choose to share when you submit a form or contact us directly.
Usage data: basic technical information such as IP address, browser type, pages visited, and time spent on the site (used in aggregate to understand how the site is used).
We do not intentionally collect sensitive personal data.

2. How we use your information
We use your information to:

Respond to enquiries and consultation requests
Communicate with you about our services
Maintain our records and business operations
Improve our website and content
We do not sell your data to third parties.

3. Legal basis for processing (UK & EU visitors)
If you are in the UK or EU, we process your personal data on the following legal bases:

Legitimate interests: to respond to your enquiries and operate our consultancy business
Consent: where you actively request to be contacted or subscribe to communications
You can withdraw consent at any time by contacting us.

4. How we share your information
We may share your information with:

Service providers who help us operate the website, email, and related tools
Professional advisers (such as legal or accounting) where necessary
Authorities, where required by law
We only share what is necessary and require third parties to protect your data.

5. Data retention
We keep your information only for as long as necessary to:

Respond to your enquiry
Maintain business records
Comply with legal or regulatory obligations
When data is no longer needed, we take reasonable steps to delete or anonymise it.

6. International transfers
Our business operates between the UK and China, and some service providers may be located in other countries. Where data is transferred outside the UK/EU, we aim to ensure appropriate safeguards are in place (for example, standard contractual clauses or equivalent protections offered by our providers).

7. Your rights (UK & EU visitors)
You may have the right to:

Access the personal data we hold about you
Request correction of inaccurate data
Request deletion of your data, in certain circumstances
Object to or restrict certain types of processing
Withdraw consent where processing is based on consent
To exercise these rights, please contact us using the details below.

8. Security
We take reasonable technical and organisational measures to protect your information from unauthorised access, loss, or misuse. However, no method of transmission or storage is completely secure.

9. Third‑party links
Our website may contain links to other websites. We are not responsible for the privacy practices or content of those sites.

10. Contact us
If you have any questions about this Privacy Policy or how we handle your data, you can contact us at:

Email: Unpackedguide@gmail.com
Website: Chinaunpacked.com

11. Changes to this policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated “Last updated” date.